50+ is more than a demographic.

It’s a powerful community of thinkers, workers and spenders. Together, they represent 70% of US disposable income and spend $230 Billion on consumer packaged goods annually.

How will you engage with them? How will you form relationships with them that endure the test of time?

We’re Influent50, a division of AARP Services, Inc. We’re an agency that combines the power of research on the 50+ segment with creatively fueled communications.

Backed by data-driven insights, we’re using the power of science + emotion to influence the influencers.

let's start a conversation >>

So, Who
Are We?

We’re people with a passion for what’s next.

We’re Influent50, a new group within AARP Services, Inc.. That’s why we study trends in the 50+ segment. Attitudinal trends, behavioral trends, purchasing trends and more. The kinds of data valued most by brands that value delighting their customers. Nobody knows the 50+ better.

let's get to know each other >>

Here are just some of our clients

AARP Roadside Assistance, AON Hewiit, Matrix Medical Network, 1-800-flowers.com, Chase, AARPDiscounts.com, The Hartford

This is
We Do

Influent50 delivers marketing might in a whole new way.

We combine divergent disciplines by bringing proprietary expertise of the 50+ market together with cutting edge data analytics and insights. We then package these together in strategically driven creative communications, captivating customers and driving brand engagement.

let's get granular >>

is How
it's Done

Our work is driven by a rigorous methodology paired with an appetite for curiosity.

For digging deeper. For uncovering insights others overlook. For making connections in whole new ways. And for taking relationships with customers even further.

see for yourself >>

Come in. We’re open.

hello@influent50.com / / / / / 202-434-7600

650 F Street NW, Washington, DC 20004

Want more info about us?

Want to work for us?

Check out our current job openings and send your vitals to jobs@influent50.com. We’re always looking for talented folks to join our agency.

© 2014 – AARP Services, Inc. Influent50 is a division of AARP Services, Inc., a wholly owned subsidiary of AARP. Influent50 provides marketing services to commercial companies to help them offer product and services relevant to the 50+ population. Influent50 offers a variety of marketing services such as research, data analytics, marketing communications, and product development, all focused on the 50+ market. AARP Services, Inc. has entered into a data license with AARP that gives AARP Services, Inc. access to AARP’s research and related insights to the 50+ segment.